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PPC · B2B software

Lead Generation for a SaaS Product

A SaaS company was spending on ads but couldn’t tell which campaigns produced demo requests.

Concept illustration for the Lead Generation for a SaaS Product projectConcept illustration — not a client screenshot

The challenge

A SaaS company was spending on ads but couldn’t tell which campaigns produced demo requests. The cost per qualified lead was unknown.

What we did

We set up conversion tracking end to end, rebuilt Google and Meta campaigns around high-intent searches, and designed dedicated landing pages for each audience.

Results

The project goal was: lower cost per lead. Detailed results are shared on request where the client has given permission.

More work

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