Concept illustrationPPC · B2B software
Lead Generation for a SaaS Product
A SaaS company was spending on ads but couldn’t tell which campaigns produced demo requests.
- Google Ads
- Meta Ads
- GA4
- Landing pages
PPC & Google Ads
Google Ads that are measured by leads, not clicks
Paid ads can bring enquiries from day one — or quietly burn your budget. The difference is in the setup: conversion tracking that works, keywords that match buying intent, and landing pages that give people a reason to act.
The problem and our solution
Where ad budgets leak
- No conversion tracking, so nobody knows what a lead costs
- Broad keywords bring clicks from people who will never buy
- Ads send traffic to the homepage instead of a focused page
- Campaigns set up once and never optimised
How we manage your campaigns
We set up tracking first, structure campaigns around high-intent searches, build or improve landing pages, and optimise weekly. You see cost per lead, not just impressions.
- Google Search and Performance Max
- Meta (Facebook & Instagram) lead campaigns
- Conversion tracking with GA4 and tag manager
- Landing page design and A/B testing
What it looks like
PPC / Google Ads, built around your goals
Google Ads and Meta campaigns with proper conversion tracking, tight keyword control and landing pages built to convert — so every rupee is accounted for.
Tools we use
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Looker Studio
Concept designProcess
How a ppc / google ads project runs
Each step ends with something you can review, so you’re never waiting in the dark.
Step 1: Audit & goals
Review existing accounts, define a target cost per lead and the budget to test it.
Step 2: Tracking setup
GA4, conversion tags, call and WhatsApp tracking verified before launch.
Step 3: Campaign build
Keyword research, ad copy, negative keywords and audience setup.
Step 4: Launch & optimise
Weekly bid, keyword and ad adjustments based on real conversion data.
Step 5: Report & scale
Monthly report on spend, leads and cost per lead; budget moved to what works.
Deliverables
What you get
- Account auditWhat’s working and what’s wasting money
- Conversion trackingForms, calls and WhatsApp clicks measured
- Campaign structureKeywords, ad groups, ads and negatives
- Landing pagesFocused pages for each campaign
- Weekly optimisationBids, search terms and ads refined
- Monthly reportSpend, leads and cost per lead
What we don’t do
We won’t run ads to a page that can’t convert. If your landing page or website is the bottleneck, we’ll fix that first — otherwise the ad spend is wasted.
Case studies
PPC / Google Ads projects
Client names are private. Images are concept illustrations.
Concept illustrationFAQ
PPC / Google Ads: common questions
What budget should we start with?
Enough to collect meaningful data — usually enough for 30–50 clicks a day in your niche. We suggest a test budget for the first 4–6 weeks, then scale what works.
Who owns the Google Ads account?
You do. Accounts are created in your name and we work as managers, so you keep the history and data if we ever stop working together.
How is your fee charged?
A fixed monthly management fee agreed in advance, separate from your ad spend, which is billed by Google or Meta directly to you.
Further reading
Guides on this topic
How Much Should a Small Business Spend on Google Ads? A Simple Way to Decide
A step-by-step way to set a Google Ads budget from your own numbers: cost per click, conversion rates, customer value, test budgets and when to scale or stop.
Remarketing Explained: How to Bring Back Visitors Who Didn’t Enquire
How remarketing on Google and Meta works, which audiences to build, what to show them, frequency limits, privacy rules, and how to measure whether it pays off.
How to Start an Online Store in India: A Practical Step-by-Step Checklist
A checklist for starting an online store in India: platform choice, payments, GST, shipping, store policies, product photos and getting your first orders.
Related services
Often combined with this
Content Marketing
Blog articles, service pages, case studies and email newsletters written by people who understand your industry — content that ranks and helps buyers decide.
Custom Software Development
ERP, CRM and internal tools built around how your team already works — so the spreadsheets and copy-paste can finally stop.
Website & Web App Development
Fast business websites, WooCommerce stores and React/Next.js web apps — built to load quickly on Indian mobile networks and turn visitors into enquiries.
Mobile App Development
Android and iOS apps from one Flutter or React Native codebase — booking, ordering and customer apps with an admin panel included.
Ready to talk about ppc / google ads?
Share a few details and we’ll come back within one working day with practical next steps and a written quote.