What to Prepare Before Your Website Project: A Content Checklist
The text, photos and decisions to prepare before a website project starts, so it launches on time, says the right things and turns visitors into enquiries.
Content Marketing
Content that answers your buyers’ questions before they ask
People research before they buy. The business that explains things clearly — prices, options, timelines, trade-offs — earns their trust first. We plan and write content that does that, and that search engines can find.
The problem and our solution
Why most business blogs don’t work
- Articles written for keywords, not for people
- Generic content that could be on any competitor’s site
- No link between the blog and the services you sell
- Posts published, then never updated
How we approach content
We start from the questions your sales team hears every week, research what searchers want, and write specific, useful pieces in your voice — each one linked to a clear next step.
- Content strategy and editorial calendars
- SEO blog articles and guides
- Service and landing page copy
- Case studies and email newsletters
What it looks like
Content Marketing, built around your goals
Blog articles, service pages, case studies and email newsletters written by people who understand your industry — content that ranks and helps buyers decide.
Tools we use
- Google Search Console
- GA4
- WordPress
- Mailchimp / Brevo
- Surfer-style briefs
Concept designProcess
How a content marketing project runs
Each step ends with something you can review, so you’re never waiting in the dark.
Step 1: Discovery
Interviews with your team to collect real customer questions and expertise.
Step 2: Topic plan
Topics mapped to search demand and to the services they support.
Step 3: Brief & write
Detailed brief, then a draft written by a writer who knows the subject.
Step 4: Review & publish
Your expert reviews for accuracy; we optimise, format and publish.
Step 5: Measure & update
Track traffic and enquiries per piece; refresh content that slips.
Deliverables
What you get
- Content strategyAudiences, topics and goals
- Editorial calendarWhat gets published, and when
- Articles & guidesResearched, edited, SEO-ready
- Page copyService and landing pages that convert
- Case studiesWritten from interviews with you and your clients
- Performance reviewWhich pieces bring traffic and leads
What we don’t do
We don’t publish unedited AI-generated filler. Every piece is researched, fact-checked and reviewed by a person, because thin content can hurt more than it helps.
Case studies
Content Marketing projects
Client names are private. Images are concept illustrations.
FAQ
Content Marketing: common questions
Who writes the content?
Writers on our team with experience in your field, working from briefs built on interviews with your experts. Your team reviews each piece for accuracy before publishing.
How many articles per month?
Quality beats volume. Two to four well-researched pieces a month, kept up to date, usually outperform daily short posts.
Do you use AI to write?
We may use tools for research and outlines, but every published piece is written and edited by a person and checked against your expertise.
Further reading
Guides on this topic
How Small Businesses Can Earn Backlinks Without Buying Them
White-hat ways for small businesses to earn links from other websites — local, industry and media sources — plus the link schemes that can get you penalised.
AI Overviews, ChatGPT and AI Search: What Changes for Your Business Website
How AI Overviews and AI assistants change the way people search, what still matters for visibility, and steps to make your business easy for AI to cite.
Related services
Often combined with this
Custom Software Development
ERP, CRM and internal tools built around how your team already works — so the spreadsheets and copy-paste can finally stop.
Website & Web App Development
Fast business websites, WooCommerce stores and React/Next.js web apps — built to load quickly on Indian mobile networks and turn visitors into enquiries.
Mobile App Development
Android and iOS apps from one Flutter or React Native codebase — booking, ordering and customer apps with an admin panel included.
UI/UX Design
Research-backed interface design for websites, apps and dashboards — wireframes, clickable prototypes and design systems your developers can actually build.
Ready to talk about content marketing?
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