Concept illustrationSocial Media · Food & hospitality
Restaurant Brand Refresh
A restaurant group’s online presence was inconsistent across outlets, and their social accounts posted irregularly.
- Branding
- Influencer marketing
Social Media Marketing
Social media that sounds like you and gets people talking
Posting every day isn’t a strategy. We pick the platforms your customers use, plan content they find useful or entertaining, and use paid promotion only where it moves enquiries or sales.
The problem and our solution
What usually goes wrong
- Posts go out irregularly, whenever someone has time
- Content is all offers and no reason to follow
- Likes go up but enquiries don’t
- Ad spend boosted without targeting or tracking
How we run it
A monthly plan you approve in advance, creatives designed in your brand style, and a clear split between organic content that builds trust and paid campaigns that drive action.
- Platform strategy and content pillars
- Monthly content calendars and creatives
- Reels and short-form video editing
- Paid campaigns on Meta and LinkedIn
What it looks like
Social Media, built around your goals
A content calendar, on-brand creatives and paid campaigns on Instagram, Facebook and LinkedIn — planned around what your customers actually respond to.
Tools we use
- Meta Business Suite
- Meta Ads Manager
- LinkedIn Campaign Manager
- Canva
- Figma
Concept designProcess
How a social media project runs
Each step ends with something you can review, so you’re never waiting in the dark.
Step 1: Audit & audience
Review of your profiles, competitors and who you’re trying to reach.
Step 2: Strategy
Platforms, content pillars, posting rhythm and goals agreed.
Step 3: Monthly calendar
Posts, captions and creatives prepared and approved a month ahead.
Step 4: Publish & engage
Scheduling, comment replies and community management.
Step 5: Review
Monthly report on reach, engagement and enquiries; next month adjusted.
Deliverables
What you get
- Social strategyPlatforms, pillars, tone and goals
- Content calendarPlanned and approved a month ahead
- CreativesStatic posts, carousels and reels
- Account managementPublishing and comment replies
- Paid campaignsMeta and LinkedIn ads with tracking
- Monthly reportWhat worked, what didn’t and why
What we don’t do
We don’t buy followers or engagement. Fake numbers make your account look worse to real customers and to the platforms’ algorithms.
Case studies
Social Media projects
Client names are private. Images are concept illustrations.
Concept illustrationFAQ
Social Media: common questions
Which platforms should we be on?
Wherever your customers already spend time. For most B2C brands that’s Instagram and Facebook; for B2B, LinkedIn. We’d rather do two platforms well than five badly.
How many posts per month?
Typically 12–20 posts plus stories, depending on the plan. Consistency matters more than volume.
Do we approve content before it goes live?
Always. You receive the full month’s calendar in advance and nothing is published without your approval.
Further reading
Guides on this topic
Email Newsletters for Small Businesses: Still Worth It, and How to Do It Well
Why email still works for small businesses, how to build a list with permission, what to send, how often, the tools and the settings that keep you out of spam.
LinkedIn for B2B Businesses: Company Page, Founder Profile and What to Post
How B2B businesses can use LinkedIn to win clients: company page vs personal profiles, what to post, how often, building relationships and when ads make sense.
Online Reviews: How to Get More, Respond Well and Handle Unfair Ones
How Indian businesses can get more genuine reviews, reply to good and bad ones, deal with fake reviews and turn customer feedback into real improvements.
Related services
Often combined with this
PPC & Google Ads
Google Ads and Meta campaigns with proper conversion tracking, tight keyword control and landing pages built to convert — so every rupee is accounted for.
Content Marketing
Blog articles, service pages, case studies and email newsletters written by people who understand your industry — content that ranks and helps buyers decide.
Custom Software Development
ERP, CRM and internal tools built around how your team already works — so the spreadsheets and copy-paste can finally stop.
Website & Web App Development
Fast business websites, WooCommerce stores and React/Next.js web apps — built to load quickly on Indian mobile networks and turn visitors into enquiries.
Ready to talk about social media?
Share a few details and we’ll come back within one working day with practical next steps and a written quote.